Comparison Grid
Done for
HughesNet
Art Director
Ken Hocker
Categories
Web, User Experience, User Interface
HughesNet is a satellite internet company. Its target audience are people in rural areas with limited broadband access. The plans are based on gigabytes instead of internet speed. Communicating how much internet you get per gigabyte to the average rural family is the main problem area explored.
Current Design
HughesNet always has 4 plans & the only difference between plans is the amount of gigabytes. The old design had 4 cards that expanded the entire length of the page, which is incredibly overwhelming when there is literally only one difference (gigabytes) between each plans.
Proposed Design
The revised design puts all of the plan specifications in the actual card itself (speed, price & gigabytes). Underneath the plans cards, I laid out the comparison information in a grid with the most popular plan more thoroughly highlighted. I got rid of the browsing capabilty amount because being able to browse 1000 pages in a month did not really connect with people.
Visuals
As stated above, internet plans are not usually priced by gigabytes, and so many users do not understand how much internet they need per month. I combined visual cues and a comparison chart beneath each plan to help user's contextual their needs across the different plans.
The couch illustrations are used to help the user better estimate which plan is best for them depending on the number of internet users in a house.
To help the user understand how much they could do with the amount of gigabytes in each plan, we used a circular graph to describe the amount of hours they could spend streaming music or video.
The couch illustrations are used to help the user better estimate which plan is best for them depending on the number of internet users in a house.
To help the user understand how much they could do with the amount of gigabytes in each plan, we used a circular graph to describe the amount of hours they could spend streaming music or video.
wtf is gb & mbps??
Underneath the plans grid is a section explaining what gigabytes and megabytes per second are (for the multitudes of us who don’t have a clue). Most broadband internet services are based off of megabytes per second, while cellular service is usually based off of gigabytes. Thus, many people are confused that it’s based off of gigabytes, but can only be connected to while in your home.
Data caps
Or no Data caps?
To sprinkle in some confusion: even though a customer only gets a certain number of gigabytes to use per month, they can still use the internet at slower speeds once they go over their limit. Additionally, customers get 50GB of extra data that can be used during 2AM - 8AM.
Results
The redesign yielded higher sales than the original design. We think this is because the plans are easier to digest in the redesign, along with complementary explanations below the cards.
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